5 of the Best Email Copywriting Services

Email copywriting can be a drag if you don’t have a knack for it.

You don’t have to be a Hemingway or a Poe to write effective email copy, but some people just aren’t built to write marketing or sales content.

I know this because I’m one of those people.

Lucky for me, whenever there’s a problem, there’s likely someone with a solution to that problem out there. In this case, if I have trouble with writing effective email copy, there are email copywriting services to help me do so.

Before I go much further, I want to clarify…

What is an email copywriting service, and why should I use one?

An email copywriting service is a professional service that specializes in creating effective and persuasive email content for businesses or individuals.

In less technical terms, an email copywriting service writes great email copy for you, whether through copywriters or through AI.

These services can help with writing engaging subject lines, developing the body text, creating compelling calls to action, and ensuring the overall coherence and effectiveness of your message.

Since their aim is to increase statistics like open rates, CTR, conversions, and engagement, an email copywriting service will employ skilled email copywriters who understand the principles of persuasive writing and have them tailor their style, tone, and content to suit your specific audience and goals.

As for why you should use one, it’s like I said earlier: not everyone is built for copywriting, especially sales copywriting.

If you aren’t great at copywriting for your own emails or would much rather be doing something else, then I’d highly recommend you use an email copywriting service.

What are the best email copywriting services?

Scribly.io is a content marketing agency that creates content designed to deliver results and does so with minimal input required from the user, supercharging your email marketing campaigns.

Of course, you’ll want to give your input so they know what content to write and keywords to target, but it doesn’t require you to hover over their shoulders while they work.

Scribly.io can create an SEO-optimized blog post, a high-converting landing page, effective ads, and much more to help users push their business forward. Since this article is primarily about email copywriting services, I’ll be focusing on that aspect of their business.

Content Strategy

As soon as you buy into Scribly.io’s email copywriting services, they kick their content strategy into gear. This is the foundation for all of the content your business will publish over a month, a year, or even longer if you so choose.

Your content strategy includes two main factors: search engine optimization and engaging with existing customers and prospects.

Search engine optimization is pretty standard; if you write optimized content, you’ll rank higher in search results.

However, interacting with customers is also incredibly important because businesses aren’t purely transactional anymore. To increase brand awareness and really reach your target audience, Scribly.io delivers real value and offers solutions and information in your industry to your audience, increasing customer satisfaction and the ability to generate leads.

Writing Great Emails

Simply put, Scribly.io writes strong emails in every aspect. From a good email subject line to nailing down the target audience, Scribly creates email campaigns that generate consistent responses from an audience.

Scribly makes sure that there is an email copywriter specifically for your email marketing campaign and assigns that email copywriter to you so your content’s tone stays consistent.

White Label Content

If you have clients that are looking for copywriting services, you can use Scribly.io’s email copywriters and create your own white-label content hassle-free.

You can sell content services affordably and at scale with Scribly, and build your company through the power of Scribly’s copywriters.

Pricing: Scribly.io offers three plans, the Micro Package, the Mega Package, and the Turbo Package. The Micro package starts at $599/mo and includes 2,000 words (or 2 – 3 posts) per month, keyword research, a monthly content calendar, a search intent strategy, a dedicated account manager, and unlimited revisions on your content.

In stark contrast to Scribly.io, Hoppy Copy is an email copywriting tool that doesn’t require an email copywriter.

Yep, that’s right; you can craft strong and effective emails that boost conversion rates without an expert email copywriter on hand.

This is because Hoppy Copy uses AI specifically trained to produce good email copy, not just any copy.

Whether it be promotional emails or marketing emails, Hoppy Copy’s artificial intelligence can compete with the best email copywriters while putting out content in a fraction of the time.

AI Email Copywriter

Users of Hoppy Copy have access to 50+ AI copy templates using proven formulas to generate any kind of top-notch marketing copy you could think of, skyrocketing email open rates and pleasing your email list.

Not only that, but the fact that you’re using templates to create your emails means a significantly faster workflow, and a subject line and email copy can be done and dusted ten times faster than without the tool.

Competitor Monitoring

It’s always good to keep an eye on your competition when you’re running against them, but you can actually spy on your competitors’ emails using Hoppy Copy.

Simply choose a brand to track and watch their emails roll in. Uncover their secret discounts and promotions, the frequency and timing of their emails, and much more, then either follow those same strategies with your email campaign or make a counterplay to get your business more traffic.

Content Converter

Another great feature of Hoppy Copy is their ability to convert any content into, well, any other content. You could convert blogs to emails, email marketing content to tweets, tweets to texts, and much more.

It doesn’t even have to be your own content, but generally this saves time as you don’t have to re-make your content for any scenario. You can either use other content for your email marketing campaigns, or use your email marketing content for anything else.

Pricing: First things first, Hoppy Copy has a credit-card-free trial for 7 days so you can test out the platform before you make a decision. Their paid plans start at $29/mo for up to 20,000 words, 10 competitors monitored, and one user. The higher-priced plans increase the number of words generated per month, the number of competitors monitored, and the number of users you can have.

Another incredible AI tool, Jasper.ai is the industry leader in creating content of any type using artificial intelligence.

Whether it be email marketing, blog post writing, or any other kind of copywriting, Jasper.ai can take care of your copywriting needs without requiring you to invest in a copywriting agency or professional email copywriting services.

Jasper is a great way for individuals or small businesses to churn out professional email marketing copy at high speeds, from the email subject line to the marketing content in the body to the CTA at the end.

Template Library

Jasper has over 50 templates available to its users, from standard blog content to a content improver to what we’re really concerned about in this article, email copywriting. This includes dedicated templates for crafting compelling email subject lines, body copy, and more.

Brand Voice

One thing that can be lost in translation when it comes to AI is the voice of your brand, meaning things like common word choice, tone, and other such things.

With Jasper, their AI model takes this into account and analyzes your brand’s tone of voice, then allows you to tweak the output until you get something like “helpful, but not bossy” as a total descriptor of your style.

Jasper Chat

Just like you can do with ChatGPT, Jasper.ai has a chat feature where you can talk conversationally with an AI to get answers to questions or have it write your email marketing content for you.

You can use natural conversational language to generate ideas, revise your content, and create an email campaign that doesn’t require any other email copywriting services.

Pricing: Jasper is comparatively affordable for an AI content-writing tool, running its users $49/mo at the most basic tier. This includes unlimited words generated, one user seat, 50+ templates, 1 brand voice, 50 knowledge assets, and a Chrome browser extension.

Instead of going to an agency or using an AI tool, you could also go through Upwork or Fiverr, both incredibly popular freelance platforms where individuals can sell their services to customers in need.

To get one important thing out of the way, just because these people aren’t part of a copywriting agency or aren’t working for a bigger organization doesn’t mean that their work will be bad or worse than an agency’s work.

I’ve personally worked with people using Fiverr and can say that these kinds of marketplaces have some serious talent in them, and you can find the perfect email copywriter for your use case with a little research.

I won’t be going over key features of either of these platforms, because that is mostly down to the individual copywriter you choose.

Pricing: The price of any gig depends significantly on the freelancer you choose and how large of a job you want them to do. It could be as low as $5, and as high as $250.