3 of the Best Email Personalization Tools

In today’s digital age, email marketing remains a powerful strategy for businesses to engage with their audience.

However, in a crowded inbox, capturing attention and making a lasting impression is no easy feat.

This is where email personalization tools come to the rescue, enabling marketers to deliver highly targeted and tailored messages that resonate with recipients on an individual level.

From dynamic content insertion to advanced segmentation techniques, these tools have revolutionized the way we communicate through email.

In this article, we will explore the top email personalization tools that empower marketers to craft impactful and personalized messages, fostering stronger connections and driving better results.

What is email personalization?

Email personalization is the practice of customizing an email to make it more personal and specific to the person receiving it. Instead of sending the same email to everyone, you tailor the content, subject line, or other parts of the email to match each recipient’s interests, preferences, or characteristics. It’s like writing a letter that feels like it’s meant just for that person.

Email personalization helps businesses build stronger relationships with their customers, improve customer satisfaction, and increase the effectiveness of their marketing campaigns.

It shows that you understand and care about each person’s unique needs, which can make them more likely to connect with your brand and respond positively to your emails.

What is an email personalization tool?

An email personalization tool can be a lot of things, as email personalization comes in steps that can each be addressed using an individual tool. Thus, for email personalization, you might use a stack of tools as opposed to a single all-in-one solution.

There are tools that might do multiple steps of the process, but it’s unlikely you’ll find one tool to do everything you need it to.

First, there’s the gathering of your prospects. To do this, you’ll want a tool (or tools) to identify prospects, qualify those prospects, find their email addresses, and gather personalized information on them to help with your cold email personalization.

Then, there is the email sending itself. To do this, you’ll want a tool that can send bulk personalized emails and send personalized follow-ups whether or not the recipient responded.

In this article, I’ll cover some tools for each category, so you can have some variety with your choices.

What are the best email personalization tools?

Here is our shortlist of the best email personalization tools, both for lead generation and data collection and the email personalization itself:

• Waalaxy
• Hunter
• Saleshandy

To interject with my personal experience using Waalaxy before I get into the overview, I want to say that, as email list-building software goes, I’ve never had a smoother and more user-friendly experience than I did using Waalaxy.

Waalaxy is one of the best email list-building tools simply because of how it tackles lead generation using LinkedIn.

See, LinkedIn limits its users to ~250 actions per day, including messages, connection requests, and more, even if your requests aren’t accepted. This makes it very difficult to collect email addresses in any meaningful amount.

Waalaxy has found a way around this problem while automating the whole process, from sending invitations and messages to scraping LinkedIn profiles for contact information.

Plus, all of that content gets fed straight into your CRM of choice without needing to do anything, which goes further to make Waalaxy one of the best email list-building tools for people with less technical expertise or time to do the little tasks, like migrating contact data.

LinkedIn Prospecting

Even if you have no technical experience, Waalaxy makes LinkedIn prospecting as easy as possible. With its intuitive user interface and detailed analytics, you can see exactly how your LinkedIn prospecting campaigns are going and make tweaks with no coding skills needed.

You can contact up to 500 people per week, each and every one of which is tailored to your market and are likely to interact with you once you reach out. From there, you can automate follow-ups with your contacts using the Waalaxy automation creator and utilize Waalaxy’s copywriting tips to boost your response rates from interested parties.

Once you’ve gotten a hang of Waalaxy’s LinkedIn prospecting automation, you can scale up your efforts and create more complex automation workflows. For example, you can trigger campaigns when people comment on a specific LinkedIn post or visit your profile.

Inbox Waalaxy

As an add-on to the standard Waalaxy feature suite, Inbox is meant to be the bridge between LinkedIn and your CRM. It can automate your LinkedIn prospecting conversations with pre-saved responses, give you the ability to tag leads, and schedule automated follow-ups for any situation.

You don’t get this feature with the standard Waalaxy plan, however; as I said earlier, it’s an add-on that you’ll have to pay extra for.

AI Prospect Finder (coming soon)

Waalaxy claims that their AI prospecting tool can get users 1,000 qualified LinkedIn prospects in under 2 minutes and that this automation will save users plenty of time in the process of LinkedIn prospecting.

The first version only takes into account LinkedIn titles and geographical locations when determining the likelihood of the prospect responding to your message, but Waalaxy plans on expanding this to include more data like years of experience, company size, school, previous experience, and history.

Plus, if you want to try this feature out before it’s officially released, you can join the waiting list for the private beta.

Hunter is an all-in-one email outreach platform that makes it easy for you to find the best people to contact from a company name/website and get the emails of those people.

As a prospecting tool, Hunter can gather prospects using their Chrome extension, verify the emails it gathers to protect your sender’s reputation, and send personal emails at scale.

Hunter can take you from the prospecting phase straight into the email-sending phase, making your personalization centralized on one platform.

Domain Search

In order to find the names of people you want to get in contact with, you might want to start with a domain that they might be associated with.

Using Hunter’s domain search, you can do just that. With a company’s website URL, you can find many names associated with that domain and their email addresses.

Email Finder & Verifier

Once you’ve gotten names, you need a way to contact them. After all, a list of names is good, but it’s just names; no connection opportunity past that.

Using the name of any professional and the company they work at, you can find their email addresses using Hunter’s free “find email by name” tool.

From there, you can verify that email address using the “Verify Email” function, also for free. Plus, you can use the email verifier API to bring Hunter into your own product if you have one.

Chrome Extension

As a Chrome extension, all you need to do is visit the website you’re targeting and click the extension. It will automatically run a search and populate a list where you can see each person’s name, job title, and email address.

This personal information makes sure you’re emailing the right person for your marketing, and it will give you more of a connection to that person because you know at least a little bit about them.

Pricing: You can use Hunter for free, but you’re limited to 25 monthly searches and 50 monthly verifications. Their paid plans start at $49/mo, including 500 searches and 1,000 verifications.

Saleshandy is an email marketing and sales enablement platform that is designed specifically for cold email outreach and the personalization of those cold emails.

More specifically, you can use Saleshandy’s Mail Merge feature to take all of the information you’ve gathered on your prospects and create bulk personalized emails which you can send to up to 5,000 recipients at a time.

On top of this, Saleshandy offers both a LinkedIn email finder Chrome extension and the ability to verify emails in-platform, making Saleshandy the closest to an all-in-one email personalization tool you’ll be able to find.

Features:

Email Personalization

Once you have all of your prospects and data on those prospects, you need a platform that can make use of that data. Luckily, Saleshandy can do just that.

Saleshandy allows users to use variable fields such as {{First Name}}, {{Last Name}}, {{Company}}, {{Industry}}, and more to make sure your emails use as much information as they can to personalize your campaigns. They’ll also give you a personalization score based on how much customer info you have in your emails so you know when your emails are well enough customized.

Auto Follow-Ups

Once you’ve created and sent your emails, you’ll want to send follow-ups whether or not the recipient responds. Of course, the follow-up will be different depending if the recipient responds or not, but it’s essential to recapture attention especially if your message was ignored.

You can schedule your outreach into multiple stages using Saleshandy’s email automation logic. For example, if an email hasn’t been replied to after “X” days, you can have a follow-up email sent at a specific time of day to have the highest chance of a response.

LinkedIn Email Finder

If you want to eliminate the need for another prospecting tool, you can use Saleshandy’s Chrome extension to pull email addresses straight from LinkedIn profiles as you browse.

This is a valuable tool as it allows you to combine your prospect-hunting with email collection, shortening the process by at least one step.

Pricing: Saleshandy offers users a 7-day free trial to test out the platform, and their paid plans start at $34/mo for 2,000 total prospects, 10,000 monthly emails, unlimited email accounts and email warm-ups, and more.