5 of the Best Email Tracking & Analytics Tools

Email marketing is an important aspect of any business’s sales and marketing strategy.

It helps businesses connect with their audience in a personalized and targeted way. However, it’s not just about sending emails; analyzing and tracking your email performance is key to optimizing your outreach efforts and improving your results.

Thankfully, there are plenty of email tracking and analytics tools on the market to help you gain valuable insights into how your email campaigns are doing.

In this article, we’ll take a look at the best email tracking and analytics tools out there, including their features and pricing plans, so you can decide which tool is best for your business.

Why is email tracking important?

Email tracking is important for several reasons.

Firstly, it allows you to know whether your email has been opened or not.

This is especially important for sales and marketing teams who need to follow up with leads or clients. Knowing whether an email has been opened can help them determine whether to follow up with the recipient or not.

Secondly, email tracking also enables you to know when an email has been opened.

This information can help you determine the best time to send your emails to maximize their effectiveness.

Thirdly, email tracking helps you measure the success of your email campaigns.

By tracking metrics like open rates, click-through rates, and reply rates, you can gain valuable insights into what is working and what is not. This information can help you optimize your campaigns to improve their effectiveness and drive better results.

Finally, email tracking can also help you improve your overall email strategy.

By analyzing data from your email campaigns, you can identify trends and patterns that can inform your future email campaigns. This can help you create more targeted and effective email campaigns in the future.

Overall, email tracking is a crucial component of any email marketing strategy. It helps businesses optimize their email campaigns, increase engagement, and drive better results.

Now, with all that said…

What are the best email tracking tools?

Here is our shortlist of the best email tracking & analytics tools:

• Saleshandy
• Mixmax
• Streak
• Hubspot Sales
• Mailchimp

Features:

Cold Email Automation

Saleshandy allows users to set up hyper-personalized follow-up emails for days, weeks, and months in advance to close more deals and get higher reply rates to maximize your ROI and, ultimately, profit. Plus, they allow you to insert your email signature, so you can stay top of mind throughout your automated drip campaigns.

Additionally, Saleshandy has a Chrome extension with email tracking for Gmail, allowing users to track email sent from their Gmail account as well as their Saleshandy inbox.

Hyper-Personalization

Personalizing emails when you’re cold emailing prospects can be very difficult, simply because of how cold email works. If you’ve never contacted a person you’re emailing before, then you just don’t have enough information to figure out their preferences, and what you’d need to do to win them over as a sale.

Saleshandy helps to personalize your emails by allowing up to 26 email variants with different subject lines, bodies, and CTAs to help you learn what works best for your targeted audience. Additionally, Saleshandy’s Assistant measures the level of personalization and “spamminess” of your emails and lets you write and send emails without ending up in the spam folder.

Deliverability

If you’re planning on sending bulk cold emails to your audience without building your domain reputation over time, it’s very likely that your ISP will throttle your domain’s sending and your message won’t reach a large portion of your audience.

Using email warm-up tactics courtesy of TrulyInbox, your email accounts can start off with a better reputation and allow you to send more emails daily while building your domain’s reputation quickly over time.

Pricing: Saleshandy offers a 7-day free trial with no credit card required, but no free plan. Their paid plans start at $34/mo for 2,000 prospects and 10,000 monthly emails and scale up from there.

Mixmax is a comprehensive email productivity and automation platform that integrates with Gmail and Google Inbox. The platform offers a range of features designed to help users streamline their email communication, improve productivity, and save time.

Features:

Reporting

Mixmax offers a large suite of email tracking tools as a part of its email tracking software, displaying standard statistics like email opens, response rates, and calls, but also allowing users to keep track of their team and seeing who has secured the most leads and booked the most meetings.

This data is vital to business strategy, allowing your company to keep evolving its systems through tracked emails and feedback from customers through real-time updates.

Email Sequences

To ensure email opens, Mixmax has a system designed to build engagement over time through email sequences and an embedded email tracker, allowing users to track attachments and their performance over the course of an email chain.

Additionally, using Mixmax, you can increase reply rates with polls and surveys, an important tool for any company looking to expand their business and contact their customers at scale.

Integrations

Mixmax features a host of important integrations, the biggest of which being Salesforce as a part of their Growth + Salesforce plan. Other major integrations include Gmail, Google Calendars, Gong, Slack, Zoom, and many more.

Streak is an email analytics tool that integrates with Gmail inbox and other Google Workspace apps. It offers users email tracking tools that can be toggled on and off with the click of a button and allows tracking of a team’s email activity as a part of Streak’s CRM functionality.

On top of that, Streak has a web app/Google Chrome extension that allows you to track and organize emails in Gmail itself, enhancing the overall user experience.

Features:

CRM Features

As Streak is primarily a CRM, it has all of the features that come with that, such as tracking and managing leads, deals, tasks, projects, hiring, and more all from your inbox. You can also customize your pipeline and migrate data using Google Sheets or file upload.

Email Tracking Tools

As is standard with email analytics tools, users have access to data like when an email has reached a recipient’s inbox, if and when they opened that email, and whether or not they clicked on one or more links in said email. You can also schedule and send any number of emails you want, and sort who gets those emails based on your recipients’ email behavior.

Mobile/Web Apps

I mentioned that Streak has a Chrome extension earlier, but they also have an app available on iOS and Android so you can use your email tracking tools and view important email metrics on the go. Plus, you can start calls by sending a contact from your pipeline to your phone, making meeting scheduling much more flexible.

Pricing: Streak offers users free unlimited email tracking, notifications, and data; their paid plans introduce advanced features like link tracking and other email data and start at $15/mo.

One of Hubspot’s many CRM tools, Hubspot Sales is an email tracking tool that is part of the Hubspot CRM suite which aims to bring all the information you could get from other tools and centralize it on one platform.

Designed for sales professionals and sales teams of any size, Hubspot aims to supercharge the sales process at every step and maximize your ROI, and are even willing to hold your hand through the process.

Features:

Email Tracking

Hubspot’s email tracking allows users to automate sales and send emails with unlimited tracking using an invisible tracking pixel, through which users can monitor when recipients interact with an email and can follow up as quickly as possible to close deals as fast as possible.

This follow-up ideally leads to a sales rep making a call to or taking a call from the recipient, and Hubspot provides the tools to make, record, and automatically log calls in your CRM for maximum efficiency in securing sales.

Additionally, Microsoft Outlook and Gmail users can manage and track their emails and documents right from their Gmail inbox, making transferring from Gmail to Hubspot as easy as possible.

Personalized Onboarding

Additionally, to make the transition as smooth as possible, Hubspot offers a personalized onboarding plan with their platform, and 24/7 award-winning customer support if you have any questions during the onboarding process.

Hubspot also offers a vast array of information on its website, from its blog to online courses, and even comprehensive certification to “help your whole team stay ahead of the curve as you grow”.

Automation

Lastly, an incredibly important feature of Hubspot’s platform is the ability to set up automated, personalized emails and follow-up tasks to make sure you stay top of mind throughout the sales process.

These follow-ups help to engage your email recipients and make sure they stay engaged until the point of sale (POS).

Pricing: Hubspot offers completely free email tracking and sales management; their paid plans start at $45/mo for more features.

Mailchimp, being the most popular email marketing platform, is nearly ubiquitous at this point. Its feature suite boasts quite literally everything an email marketing platform needs to, from email automation to targeted messaging to detailed analytics.

While not making use of a tracking pixel for the most advanced analytics, Mailchimp still provides detailed reports and real-time notifications of recipient open rates from the moment you hit send.

Features:

Custom Reports

As mentioned above, Mailchimp provides even free users with the basic plan with standard analytics.

However, not only does Mailchimp provide users with standard analytics like how many prospects open your emails, link clicks, the device used, and more; Mailchimp also provides a Click Map to track where recipients click and what link/links they click on.

This can help you determine what type of CTA and its placement is most effective and helps you optimize CTR on future emails.

Content Optimizer

To supplement your email efforts, Mailchimp provides an artificial intelligence called Content Optimizer to give you real-time insights into what your campaigns are doing well with and what they could improve on.

As Mailchimp says, “Most email marketing tools only tell you how your campaigns performed. We tell you why.”

Content Optimizer analyzes the top-performing campaigns and makes personalized suggestions for you to improve message copy, imagery, and email templates for the future.

Segmentation

Sending emails and using an email tracker is all well and good, but if those emails are going to uninterested recipients, then they’ll never be opened.

With Mailchimp’s segmentation options, you can make sure that you can schedule emails targeted at the most interested recipient or the most valuable prospects.

Pricing: Mailchimp offers a free plan with up to 1,000 monthly email sends; from there, paid plans start at $13/mo for up to 5,000 email sends, detailed reporting and analytics, content optimization, and much more.