The 3 Best Free Email Marketing Tools for Businesses

Whether you’re a marketer, business owner, or backend developer, you know how important email marketing is.

After all, the ROI for email marketing is a staggering $42 for every $1 spent.

However, some email marketing services can be prohibitively expensive for people with a limited budget.

So, in that case, what are the best free email marketing tools and services out there?

In this article, I’ll explore three of the best free email marketing tools on the market.

So, whether you’re just starting out with email marketing or are looking for an upgrade, read on for some great free email marketing tools!

What are the best free email marketing tools?

Here is our shortlist for the best free email marketing tools and services for business:

• GetResponse
• Aweber
• MailerLite

I’ve made a more comprehensive GetResponse review already, but I’ll go over the basics here.

Getresponse is a better-known platform that helps business automate their email marketing campaigns, letting their users set up a steady drip of marketing content towards their lists.

Their feature list boasts a drag-and-drop email creator, landing pages, autoresponders, and campaign performance tracking through detailed analytics, which can help save any company time and money in the long run.

GetResponse’s free plan includes their drag-and-drop email creator, up to 500 contacts, up to 2,500 emails per month, and a website builder to build (and host) 1 website with 5GB of bandwidth. That means your website shouldn’t have any trouble handling traffic volume up until the tens of thousands of visitors per month. 

TIP: to calculate how much bandwidth your website needs, do the following:

1. Estimate the average page size of your website and its pages in kilobytes (KB).
2. Multiply that number (again, in KB) by your monthly average visitor count.
3. Multiply that number by the average number of page views per visitor.

If you aren’t sure about your page size, use Pingdom’s Loading Time test on your pages and take the average of those numbers. Not only will it show your page size, but also grade your site’s load time/performance as well.

Anyways, back to GetResponse. If you’re looking for more contacts, A/B testing, audience segmentation, SMS marketing support, and more, then you can try all of those premium features free for 30 days.

If you like what you see during your trial, those paid features start at $19/mo for their Email Marketing plan, $59/mo for their Marketing Automation plan, and $119/mo for their Ecommerce Marketing plan.

Each tier of plan adds more features to the previous, such as marketing & event-based automation, more contact management, scoring, advanced features like audience tagging, and much more.

Overall, Getresponse’s wide feature pool makes it one of the best email marketing platforms.

Aweber takes the ease of use of other email marketing platforms and takes it a step further, allowing its users to utilize a wide range of templates and free high-quality stock images as a part of their platform, plus Canva integration if you want to create something more specific.

In addition to that, Aweber also hosts a drag-and-drop editor, new subscriber autoresponders, automated welcome/abandoned cart/confirmation emails, and much more.

Plus, you can also buy and set up domains without ever leaving Aweber’s platform, making the job of domain management much simpler.

As with the previous two entries on this page, Aweber has an unlimited free plan. This plan allows up to 500 email subscribers,1 email list, 1 landing page, 1 email automation, plus a host of basic email templates to hit the ground running with.

Of course, Aweber also has a paid plan, and this is the one to go with if you’re on a tighter budget. Starting at $14.99/mo, Aweber’s “Lite” plan offers unlimited subscribers, two more landing pages and email automations, plus advanced analytics on top of that all.

If you’re looking for an upgrade and more detailed landing page features and sales tracking, their “Plus” plan starts at just $29.99/mo.

With all that said, Aweber is definitely the right email marketing service for those who want to spend less time managing their campaigns and focus their efforts in other areas.

MailerLite is an email marketing software that provides a wide range of features and tools to help businesses of all sizes create, send, and track effective transactional emails.

Founded in 2010, the platform has grown to become one of the most popular email marketing software solutions on the market, with over 1 million users worldwide.

One of the key features of MailerLite, as with many other platforms, is its intuitive email editor, which allows users to create and use professional-looking email templates without any coding experience.

The platform also offers a variety of customizable templates, so businesses can easily create emails that match their brand’s aesthetic.

MailerLite also has a number of automation tools, such as triggered emails and autoresponders, which can be used to send targeted messages to subscribers based on their behavior or preferences. The platform also provides advanced analytics and reporting tools, so businesses can track the success of their campaigns and make data-driven decisions.

In addition to its email marketing capabilities, MailerLite also offers landing page and pop-up form builders, as well as integrations with a variety of third-party marketing tools and platforms, such as Shopify, WordPress, and Salesforce.

MailerLite’s free plan offers up to 12,000 emails per month to 1,000 subscribers, plus their drag-and-drop email editor, marketing automation builder, SMS marketing, and pop-up forms on top of that.

Because of this, their free plan is one of the most robust of any email marketing software, plus their paid plan isn’t particularly expensive either.

Starting at $9/mo, their “Growing Business” plan allows you to send unlimited emails per month plus all of the free features, while also allowing users to sell digital products, auto-resend campaigns, and have unlimited websites/blogs for their business.

To see our full review, click here.

Of those, which is the best free email marketing tool?

Short answer: I don’t know.

Slightly longer answer: That fully depends on your needs. If you’re just starting out or looking for something less feature-rich, EmailOctopus is your best bet. If you’re looking for a more robust platform with greater flexibility, then both Getresponse and Aweber would do you wonders. Regardless, I hope this article has been helpful and informed you better about your choice of email marketing platform.