As long as email has existed, email marketing has been one of the most effective marketing channels.
Considering its impressive ROI of $42 for every $1 spent, even after over 50 years, email marketing still has the highest return on investment out of any marketing method.
With all of this potential in the email marketing space, it’s no surprise that many email marketing platforms have sprung up to capitalize on this gold mine.
Among many names like Mailchimp, Getresponse, and Sendinblue (now Brevo), you may have heard of Constant Contact.
Founded in 1995, Constant Contact is a digital and email marketing platform that, as the name suggests, helps businesses stay in touch with their customers and contacts around the clock.
Another platform you may not have heard of (or heard less often) is tinyEmail, which is relatively young compared to Mailchimp or Getresponse. With their domain registered for over ten years, tinyEmail is still an established player in the email marketing industry, however.
Now, Constant Contact and tinyEmail may fall into the same category of email marketing platforms, but that doesn’t mean they’re interchangeable; each email marketing platform has its own strengths and weaknesses.
If you’re looking to choose a reliable email marketing platform, doing so without information on both platforms may lead you to make a bad choice. Not that either platform is bad, but maybe it won’t fit your needs perfectly.
To make sure you’re properly informed, I’ll walk you through the main differences between Constant Contact and tinyEmail, including their target audience and email marketing features so you can find the email marketing platform that is right for you.
Without further ado, this is Constant Contact vs. tinyEmail.
What is Constant Contact?
Constant Contact is an email marketing platform and a CRM rolled into one, consolidating two of the most important business applications into one platform. This comparison will be focused on the email marketing aspect of Constant Contact, but don’t forget that they also have a CRM as a part of their platform.
Constant Contact includes the standard suite of email marketing tools; everything from email marketing analytics to email templates, to marketing automation.
As of recent, they’ve also expanded their marketing repertoire to SMS marketing as well, allowing users to market in as many channels as possible to maximize their ROI.
Additionally, following the AI trend, Constant Contact has recently created an AI content generator that, with just a few keywords, can create content options for you to use or edit as you choose.
Plus, it can generate subject lines with the expressed intent of maximizing email open rates.
Constant Contact offers three plans: the Lite plan, the Standard plan, and the Premium plan. These plans each have a starting price, and scale up based on the number of contacts you plan on importing.
Note: unfortunately, there is no free plan; however, you can take Constant Contact for a spin with their 60-day free trial.
The Lite plan starts at $12/mo and includes basic email marketing with templates, automated welcome emails for new contacts, social marketing, and AI content recommendations.
From there, the Standard plan, at $35/mo, includes all of the LIte plan’s features plus advanced segmentation and A/B testing, advanced automation, and social media ads integration.
Lastly. the Premium plan starts at $80/mo and includes everything from the Standard plan, plus advanced email marketing with dynamic content, custom automation and audience segmentation, search engine optimization (SEO), and advanced ads with a dedicated ads manager if you’re spending more than $5,000/mo on the Premium plan.
What is tinyEmail?
tinyEmail is a smaller email marketing outfit with a focus on automation, so users can focus their efforts on the real marketing work instead of the behind-the-scenes tasks that could (and should) be automated.
Additionally, tinyEmail is incredible for automated email personalization due to its ability to automatically create audience segments tailored to your brand based on data about your subscribers.
As of recent tinyEmail has introduced TinyEinstein, an AI-powered suite of powerful tools that can generate subject lines and email copy to help boost your open rates.
tinyEmail offers four plans: a free version, a Standard plan, a Pro plan, and an Enterprise plan.
The Standard and Pro plans start at $15/mo and $65/mo respectively, and scale up based on how many emails you plan to send monthly. The Enterprise plan is meant to be customized for enterprise-level email marketing operations, and its pricing is determined by your need.
Constant Contact vs. tinyEmail at a glance
Below is a comparison table that outlines the main differences between Constant Contact and tinyEmail. I’ve written a more detailed comparison between the two below if you want to skip the table, but here is an at-a-glance comparison:
|Ease of Use||Friendly for new email marketers; allows users to create campaigns within minutes of starting||Simple with or without code; intuitive interface|
|Email Marketing Features||AI content generator with drag-and-drop email editor, 97% email deliverability, advanced reporting, SMS marketing||TinyEinstein AI-generated subject lines & copy, email segmenting automation, interactive emails via AMP|
|Integrations||300+ integrations, including Shopify, Stripe, WooCommerce, Salesforce, and more||5,000+ integrations, including Shopify, Magento, and Volusion; constantly adding more|
|Customer Support||Variety of customer support contact options including sales, product support, and more; knowledge base, blog and user community on top of that||Help center with article guides for users to solve problems, plus live chat & email support|
|Pricing||60-day free trial available; paid plans start at $12/mo||Free version available; paid plans start at $15/mo|
Constant Contact is great for beginners
If you’re looking for an email marketing platform geared toward simplicity and ease of use, then Constant Contact is the platform for you.
Immediately as you sign in and start your free trial, you’re greeted with a host of options to choose from. You can start creating an email campaign, create automations, build landing pages, and more; and Constant Contact will guide you through the process for each option.
Another of Constant Contact’s standout features is its audience segmentation capabilities.
Users can manually create audience segments based on things like location, list membership, custom tags, email activity, and more.
Additionally, if you choose to pay more for their Standard plan, Constant Contact can segment your contacts for you. This automatic audience segmentation divides your contacts into four categories, most engaged, somewhat engaged, least engaged, and everyone else.
From here, you can hone in on your most engaged audience and maximize your returns while minimizing your effort. Focusing on your most engaged contacts makes conversion easier, and thus you can profit significantly from it.
Also, automation. As with all of Constant Contact’s features, their automation is designed for simple use and easy navigation so users can get the hang of the platform as quickly as possible and start sending out emails ASAP.
These automations include welcome emails to your email list, re-sends to contacts who haven’t opened your emails, abandoned cart emails, and much more.
With their more expensive plans, you can create custom automations as well, allowing users to make them as complex as they wish.
Overall, Constant Contact is a suitable email marketing platform for fledgling email marketers or people who care about ease of use over anything else. This doesn’t mean Constant Contact is lacking in the feature department, however; they chose to focus on easy UI for the best UX possible.
tinyEmail is laser-focused on simple automation
If you’re someone looking for maximum results with minimal effort, then tinyEmail has your back.
The name of tinyEmail’s game is automation, and they do it incredibly well. From their automated segmentation based on customer data to their recent “TinyEinstein” AI-powered messaging, tinyEmail makes advanced personalization and email automation a breeze no matter your email marketing skill level.
Note: I didn’t have a relevant place to say this in my analysis, but if you use another email marketing platform like Klaviyo, Mailchimp, Drip, etc., and plan to migrate to tinyEmail, then you can get 50% off your current bill by talking to live support after signing up for a free trial.
With tinyEmail’s automation features you can set up triggered and drip campaigns, letting them run and create audience segments automatically based on subscriber info.
Arguably most important is the user interface. If a platform’s user interface is difficult to use or unintuitive for new users, then that is an immediate turn-off for a platform.
Luckily, tinyEmail doesn’t have any issues with its user interface.
Their user interface is simple and clean, with minimal clutter while maximizing the important information displayed on your dashboards.
Additionally, as reviews go, tinyEmail has an average of 4.8/5 stars on Trustpilot, with over 90% of those reviews being 5-stars.
Overall, tinyEmail is a great email marketing platform for small businesses and solopreneurs with limited budgets due to its user-friendly interface, potent automation features, and excellent customer support.
Conclusion: Constant Contact vs. tinyEmail?
When comparing Constant Contact vs. tinyEmail, it’s clear that the two platforms may share a similar audience but with some slight differences.
Both platforms are incredibly intuitive and user-friendly, but Constant Contact will hold your hand through whatever process you want and get your email campaigns started within the hour. As for tinyEmail, the slight edge in user-friendliness doesn’t deter them; their feature suite is more robust than Constant Contact’s and is more affordable overall.
Ultimately, the choice between Constant Contact and tinyEmail depends on your specific needs.
For example, if you’re new to the email marketing space and are looking for a paid email marketing platform right off the bat, then Constant Contact is one of the best choices you could make.
If you’re a little more hesitant to spend money on an email marketing platform or are heavily invested in email marketing automation, then tinyEmail will fit your needs better. They offer a free version where Constant Contact doesn’t, after all.