As long as email has existed, email marketing has been one of the most effective marketing channels.
Considering its impressive ROI of $42 for every $1 spent, even after over 50 years, email marketing still has the highest return on investment out of any marketing method.
With all of this potential in the email marketing space, it’s no surprise that a plethora of email marketing platforms have sprung up to capitalize on this gold mine.
One standout among the crowd of email marketing platforms is Drip, named after the drip campaign strategy of email marketing.
Drip is a marketing automation platform with a focus on e-commerce which allows users to build brand loyalty and forge real relationships with customers, leading to more sales and greater individual customer value.
Another platform you may not have heard of (or heard less often) is tinyEmail, which is relatively young compared to bigger platforms like Mailchimp or Getresponse. With their domain registered for over ten years, tinyEmail is still an established player in the email marketing industry, however.
Now, Drip and tinyEmail may fall into the same category of email marketing platforms with a focus on automation, but that doesn’t mean they’re interchangeable; each email marketing platform has its own strengths and weaknesses.
If you’re looking to choose a reliable email marketing platform, doing so without information on both platforms may lead you to make a bad choice. Not that either platform is bad, but maybe it won’t fit your needs perfectly.
To make sure you’re properly informed, I’ll walk you through the main differences between Drip and tinyEmail, including their target audience and email marketing features so you can find the email marketing platform that is right for you.
Without further ado, this is Drip vs. tinyEmail.
What is Drip?
Drip is an email marketing automation platform designed with e-commerce in mind. With integrations from Shopify to WooCommerce to Stripe, Drip makes sure e-commerce store owners can get the most out of their email marketing efforts.
Being named after the drip campaign, Drip allows users to set up complicated automation workflows (A.K.A. drip campaigns) based on audience segments, behavior, and interests.
On top of that, Drip allows users to interact with their customers outside of the inbox, through pop-ups on their e-commerce websites.
As pricing goes, Drip doesn’t have a “plan” scheme; they charge based on how many people are on your email list. Starting at $39/mo for between 1 and 2,500 people on your email list, Drip scales up to 180,000 people on your email list for $1,999/mo; from there, you have to get a custom quote for your email marketing needs.
What is tinyEmail?
tinyEmail is a smaller email marketing outfit with a focus on automation, so users can focus their efforts on the real marketing work instead of the behind-the-scenes tasks that could (and should) be automated.
Additionally, tinyEmail is incredible for automated email personalization due to its ability to automatically create audience segments tailored to your brand based on data about your subscribers.
As of recent tinyEmail has introduced TinyEinstein, an AI-powered suite of powerful tools that can generate subject lines and email copy to help boost your open rates.
tinyEmail offers four plans: a free version, a Standard plan, a Pro plan, and an Enterprise plan.
The Standard and Pro plans start at $15/mo and $65/mo respectively, and scale up based on how many emails you plan on sending per month. The Enterprise plan is meant to be customized for enterprise-level email marketing operations, and its pricing is determined by your need.
Drip vs. tinyEmail at a glance
Below is a comparison table that outlines the main differences between Drip and tinyEmail. I’ve written a more detailed comparison between the two below if you want to skip the table, but here is an at-a-glance comparison:
|Ease of Use||Simple when building emails, automation has a learning curve||Simple with or without code; intuitive interface|
|Email Marketing Features||Customizable forms, email/SMS automation, A/B testing, and advanced reporting||TinyEinstein AI-generated subject lines & copy, email segmenting automation, interactive emails via AMP|
|Integrations||100+ native e-commerce integrations including Shopify, WooCommerce, and more; Zapier for 5,000+ more integratons||5,000+ integrations, including Shopify, Magento, and Volusion; constantly adding more|
|Customer Support||In-depth knowledge base for users to solve their own problems||Help center with article guides for users to solve problems, plus live chat & email support|
|Pricing||Free trial available; paid plan starts at $39/mo for 2,500 subscribers||100+ native e-commerce integrations including Shopify, WooCommerce, and more; Zapier for 5,000+ more integrations|
Drip is for e-commerce store owners
If you’re an email marketer with an e-commerce store and some experience with automation, then Drip might be the best email marketing platform for you.
If you want a full tour of Drip’s dashboard, I recommend this video here. In short, though, Drip’s interface is snappy and responsive, plus being fairly intuitive for email marketers who may not fully know what they are doing.
The biggest draw of Drip is its namesake: the drip campaign.
Drip’s automation builder allows users to set up triggered email campaigns based on customer behavior, with drip actions such as applying tags, flagging as prospects, moving to other campaigns, and much more.
Overall, Drip is an email marketing automation platform built for e-commerce store owners and people with some experience with automation, with all of the drip campaign features you could think of.
tinyEmail is laser-focused on simple automation
If you’re someone looking for maximum results with minimal effort, then tinyEmail has your back.
The name of tinyEmail’s game is automation, and they do it incredibly well. From their automated segmentation based on customer data to their recent “TinyEinstein” AI-powered messaging, tinyEmail makes advanced personalization and email automation a breeze no matter your email marketing skill level.
Note: I didn’t have a relevant place to say this in my analysis, but if you use another email marketing platform like Klaviyo, Mailchimp, Drip, etc., and plan to migrate to tinyEmail, then you can get 50% off your current bill by talking to live support after signing up for a free trial.
With tinyEmail’s automation features you can set up triggered and drip campaigns, letting them run and create audience segments automatically based on subscriber info.
Arguably most important is the user interface. If a platform’s user interface is difficult to use or unintuitive for new users, then that is an immediate turn-off for a platform.
Luckily, tinyEmail doesn’t have any issues with its user interface.
Their user interface is simple and clean, with minimal clutter while maximizing the amount of important information displayed on your dashboards.
Additionally, as reviews go, tinyEmail has an average of 4.8/5 stars on Trustpilot, with over 90% of those reviews being 5-stars.
Overall, tinyEmail is a great email marketing platform for small businesses and solopreneurs with limited budgets due to its user-friendly interface, potent automation features, and excellent customer support.
Conclusion: Drip vs. tinyEmail?
When comparing Dripi vs. tinyEmail, it’s very clear that both platforms have a focus on automation.
Drip’s interface and features suit email marketers with a little more experience in automation with a bonus focus on e-commerce, while tinyEmail’s feature suite lends itself more to newbie email marketers and simple automation, with a general focus.
Ultimately, the choice between Drip and tinyEmail depends on your specific needs.
I won’t leave you hanging there, though; I’ll give a debrief on who should use either platform.
If you’re an e-commerce store owner with the need for consistent automation, then Drip will have your back.
If you’re a newer email marketer or a small business that just needs simple email automation features, then tinyEmail will suit your needs perfectly.