As long as email has existed, email marketing has been one of the most effective marketing channels.
Considering its impressive ROI of $42 for every $1 spent, even after over 50 years, email marketing still has the highest return on investment out of any marketing method.
With all of this potential in the email marketing space, it’s no surprise that a plethora of email marketing platforms have sprung up to capitalize on this gold mine.
If you’ve heard of any email marketing platform, it’s likely that you’ve heard of GetResponse as well. As Getresponse has been in business for over twenty years, they are a veteran of the industry.
A platform you may not have heard of (or heard less often) is tinyEmail, which is relatively young compared to GetResponse. With their domain registered for over ten years, tinyEmail is still an established player in the email marketing industry, however.
Now, GetResponse and tinyEmail may fall into the same category of email marketing platforms with a focus on automation, but that doesn’t mean they’re interchangeable; each email marketing platform has its own strengths and weaknesses.
If you’re looking to choose a reliable email marketing platform, doing so without information on both platforms may lead you to make a bad choice. Not that either platform is bad, but maybe it won’t fit your needs perfectly.
To make sure you’re properly informed, I’ll walk you through the main differences between Getresponse and tinyEmail, including their target audience and email marketing features so you can find the email marketing platform that is right for you.
Without further ado, this is GetResponse vs. tinyEmail.
What is Getresponse?
GetResponse is one of the big names in the email marketing space and an all-in-one email marketing tool that stands head and shoulders above much of its competition, mainly due to its breadth of features and the ability to centralize many of your marketing needs on one platform.
The benefit of having all of your marketing and e-commerce features on one platform is that you both don’t have to juggle several tools at once, and you’re paying less because you’re only paying for one tool.
On top of that, GetResponse is incredibly simple to use, and it is designed so everyone (even if you’re not code-savvy) can build emails and send campaigns without a hitch.
GetResponse offers four plan options: a free-forever plan, an Email Marketing plan, a Marketing Automation plan, and an Ecommerce Marketing plan.
These paid plans start at $19/mo, $59/mo, and $119/mo, respectively, and give users access to features relating to the plan’s title, e.g. the Marketing Automation plan is mainly focused on automation and advanced segmentation features, and the Ecommerce Marketing plan is focused on transactional emails and abandoned cart recovery.
What is tinyEmail?
tinyEmail is a smaller email marketing outfit with a focus on automation, so users can focus their efforts on the real marketing work instead of the behind-the-scenes tasks that could (and should) be automated.
Additionally, tinyEmail is incredible for automated email personalization due to its ability to automatically create audience segments tailored to your brand based on data about your subscribers.
As of recent tinyEmail has introduced TinyEinstein, an AI-powered suite of powerful tools that can generate subject lines and email copy to help boost your open rates.
tinyEmail offers four plans: a free version, a Standard plan, a Pro plan, and an Enterprise plan.
The Standard and Pro plans start at $15/mo and $65/mo respectively, and scale up based on how many emails you plan on sending per month. The Enterprise plan is meant to be customized for enterprise-level email marketing operations, and its pricing is determined by your need.
GetResponse vs. tinyEmail at a glance
Below is a comparison table that outlines the main differences between Getresponse and tinyEmail. I’ve written a more detailed comparison between the two below if you want to skip the table, but here is an at-a-glance comparison:
|Ease of Use||Incredibly simple, code-free, and user-friendly||Simple with or without code; intuitive interface|
|Email Marketing Features||Drag-and-drop email editor, advanced automation workflows, transactional emails||TinyEinstein AI-generated subject lines & copy, email segmenting automation, interactive emails via AMP|
|Integrations||100+ native e-commerce integrations including Shopify, WooCommerce, and more; Zapier for 5,000+ more integrations||5,000+ integrations, including Shopify, Magento, and Volusion; constantly adding more|
|Customer Support||Incredible 24/7 Customer Success Team support in 8 languages, plus blog & knowledge base||Help center with article guides for users to solve problems, plus live chat & email support|
|Pricing||Free version & free trial available; paid plans start at $19/mo||Free version available; paid plans start at $15/mo|
GetResponse is an all-in-one powerhouse
If you have an e-commerce shop or are selling a product, then GetResponse is perfect for you. Even if you aren’t selling a product, however, GetResponse is still arguably the easiest all-in-one email marketing platform to use.
Their dashboard is laid out in a way that makes key features stand out immediately. Below you can clearly see a set of quick actions, from newsletters to landing pages; you also have access to a quick-start checklist that guides you through the basics of how to use each tool in GetResponse’s toolbelt.
Note: this quick-start checklist also gives you 10% off your first 12 months if you choose to upgrade from a free plan to a paid plan, so keep that in mind if you want to save a little money with GetResponse.
Additionally, you can add widgets depending on what is important to you.
Your dashboard is completely customizable, with a widget library encompassing everything from autoresponders to contact tracking, your company website statistics to signup sources.
As you can see in the top-left of the above image, there is also a plethora of tools that GetResponse offers to its users, from their simple, code-free landing page/website/email builder to complex automation workflows built to let you be as hands-off with your business as possible.
Also, as e-commerce tools go, all you need to do is link your website to GetResponse and start tracking your orders from there.
From the e-commerce tools dashboard, you can manage your transactional emails, give out promo codes, and monitor sales and traffic on your website.
Additionally, as of Spring 2023, GetResponse has been recognized by G2 as the email marketing platform with the highest estimated ROI and is rated at 4.2/5 stars on their website.
Overall, GetResponse is built for businesses of all sizes and all needs with exceptional email marketing, marketing automation, and e-commerce features to boot.
tinyEmail is laser-focused on automation
If you’re someone looking for maximum results with minimal effort, then tinyEmail has your back.
The name of their game is automation, and they do it incredibly well. From their automated segmentation based on customer data to their recent “TinyEinstein” AI-powered messaging, tinyEmail makes advanced personalization and email automation a breeze no matter your email marketing skill level.
Note: I didn’t have a relevant place to say this in my analysis, but if you use another email marketing platform like Klaviyo, Mailchimp, Drip, etc., and plan to migrate to tinyEmail, then you can get 50% off your current bill by talking to live support after signing up for a free trial.
With tinyEmail’s automation features you can set up triggered and drip campaigns, letting them run and create audience segments automatically based on subscriber info.
Arguably most important is the user interface. If a platform’s user interface is difficult to use or unintuitive for new users, then that is an immediate turn-off for a platform.
Luckily, tinyEmail doesn’t have any issues with its user interface.
Their user interface is simple and clean, with minimal clutter while maximizing the amount of important information displayed on your dashboards.
Additionally, as reviews go, tinyEmail has an average of 4.8/5 stars on Trustpilot, with over 90% of those reviews being 5-stars.
Overall, tinyEmail is a great email marketing platform for small businesses and solopreneurs with limited budgets due to its user-friendly interface, potent automation features, and excellent customer support.
Conclusion: GetResponse vs. tinyEmail?
When comparing Getresponse vs. tinyEmail, it’s made very clear that both options are contenders. Both options offer easy-to-use interfaces and email marketing features that can save you (or your company) time and money while improving email marketing efficiency.
GetResponse is designed for e-commerce and large-scale email marketing, but tinyEmail takes the crown when it comes to email automation and personalization, especially for smaller businesses or individuals.
Ultimately, the choice between GetResponse and tinyEmail will depend on your specific needs.
I’m not just going to leave you there, though; I’ll say who each email marketing platform is for.
If you’re an e-commerce store owner or a larger outfit with a need for a more expansive feature set, then GetResponse is the better email marketing platform for you.
If you’re a smaller business or a solopreneur needing an email marketing and automation platform for an affordable price, then tinyEmail is your best bet.