5 of the Best Outlook Email Analytics Tools

Email analytics tools have become indispensable for individuals and businesses alike, as they provide invaluable insights into email performance, recipient engagement, and overall productivity.

Among the numerous email clients available, Outlook remains one of the most popular choices.

To harness the full potential of Outlook and optimize email management, an array of exceptional Outlook email analytics tools has emerged. In this article, we explore the best Outlook email analytics tools that empower users with comprehensive data, robust reporting capabilities, and actionable metrics.

Whether you’re a busy professional striving for inbox efficiency or a team leader seeking to enhance collaboration, these tools offer a wealth of information to enhance your email productivity and effectiveness.

First things first, however…

What is an Outlook email analytics tool?

An Outlook email analytics tool is an email tracking software designed specifically for Microsoft Outlook to analyze email metrics and provide valuable insights into the performance of emails sent and received through Outlook.

Another important part of email analytics, email tracking refers to response tracking and click tracking of your emails, making sure your email data is as accurate and insightful as possible.

The goal of an Outlook analytics tool is to display email metrics with actionable insights that people like sales reps can use to adjust their sales strategy. They take statistics straight from an Outlook inbox like CTR (click-through rate), average email response time, link clicks, and other user engagement metrics to do so.

What are the best Outlook email analytics tools?

Here is our shortlist of the best Outlook email analytics tools:

• Yesware – our pick
• Saleshandy – best overall
• Hubspot Sales Outlook Add-In – best for sales
• Email Meter – best for teams
• EmailAnalytics – best for enterprise

Yesware for Outlook is an email tracking platform that helps sales teams track, measure, and optimize your email performance directly from the inbox.

With Yesware, you can compile all of your email data on a monthly basis to create dashboards perfect for email tracking purposes and gaining insights from them.

Features:

Email Analytics Dashboard

Yesware makes Outlook email tracking incredibly simple by displaying all of the relevant information that comes from tracking email on one intuitive dashboard.

From there, these insights can be used to gather feedback and identify trends so sales teams can figure out where to allocate their resources or what direction their next sales push should go.

Email Tracking

In order to display information on a fancy email analytics dashboard, you have to have data to get that information from in the first place. Luckily, Yesware’s email tracker gathers all the information you’ll ever need from your outbound emails.

You can get real-time notifications when recipients interact with your emails, click on links, view attachments, and much more using their invisible tracking pixel embedded at the end of all your marketing emails.

You can also track the performance of specific email templates and see if you need to make any adjustments to your strategy.

Salesforce Integration

A very valuable tool that all email tracking tools should have is integration with your CRM of choice, in this case, Salesforce.

Through this integration, you can automatically sync daily activity to Lead, Contact, Account, and Opportunity records, making your Outlook workflow blend seamlessly into your customer relationship management pipeline.

Pricing: Yesware has a free-forever plan including the basic ability to track emails and attachments, a meeting scheduler, 10 campaign recipients/mo, and basic email support. Their paid plans start at $19/mo/user and include unlimited email open, link, and attachment tracking, personal activity and recipient engagement reports, and email & phone support.

While Saleshandy isn’t directly designed to be an email tracking software, it does have that functionality and it does it well.

Saleshandy is a cold email outreach software that integrates with Outlook to provide all the email tracking and email analytics that dedicated Outlook email analytics tools would have.

Using Saleshandy, you can track responses, read receipts, click-through rates, and more; whatever statistics are important for you to generate leads.

Features:

Email Tracking

You’re going to see a lot of repetition in this list when it comes to what each tool does in terms of email tracking, but I’ll repeat it just to be clear.

You can easily track when (and how many times) recipients click and reply to your emails and analyze that email history to gauge your recipient’s interest level. From there, you can interpret those buyer signals to amp up your marketing efforts or simmer down if the customer isn’t engaging like you want them to.

Email Deliverability

To make sure your emails actually end up in the inboxes you want them to, Saleshandy has several tools to bolster your email deliverability.

First, they have a real-time writing assistant that grades your email’s content based on length, personalization, links, and, most importantly for your deliverability, spamminess. You don’t want to end up in the spam folder, and Saleshandy makes sure that happens as little as possible.

Saleshandy also has an email warm-up feature that gradually improves your domain reputation with a unique algorithm to reach better deliverability in a shorter time period than other tools.

Outlook Add-In

Saleshandy’s Outlook integration outdoes most other Outlook email trackers and Outlook itself by providing information that the platform doesn’t natively provide itself. This is incredible to help give users a complete picture of how their recipients are responding to their emails and how they might respond to future emails.

Plus, with Saleshandy’s seamless integration with Outlook, you can get more advanced insights into things like how many times recipients open an email and the average response time than Outlook provides by itself.

Pricing: Saleshandy offers users a 7-day free trial to test out the platform, and their paid plans start at $9/mo/user including full engagement tracking, unlimited email templates, Gmail/Outlook integration (of course), basic mail merge, and team activity tracking.

Hubspot Sales is a great platform to use as Outlook email analytics tools go, and is geared more towards sales professionals and sales enablement than more standard email tracking software.

Of course, as Hubspot is more of a CRM than an email tracking tool, its features are more geared towards setting up the sales pipeline later down the road like the ability to schedule emails and meetings, live chat, and other contact management tools.

Features:

Start Conversations

To streamline your sales pipeline, you can essentially templatize or automate everything from tracking email to customer interaction.

You can turn your best sales emails into personalizable templates and share them with your team, get notifications whenever a lead opens up an email or when incoming emails are, well, incoming, and make, record, and automatically log calls in your CRM once your recipient has engaged with your email.

Plus, you can share documents right from Gmail or Outlook to see which sales content closes deals.

Deepen Relationships

Once you’ve established initial contact with a lead, you can schedule meetings and accept payments from Hubspot as well, so you don’t have to go through the back-and-forth of meeting scheduling on multiple platforms.

Additionally, when prospects are on your website, you can connect with them directly via live chat and route them to the right salesperson to close more deals.

Manage your Pipeline

This isn’t really part of the scope of Outlook email analytics tools, but I’ll include it anyway.

You can target individual customers based on the email analytics you’ve analyzed and create sales management playbooks for your team members to help them close deals faster.

Pricing: You can get started with Hubspot Sales for free, where you get basic contact management, a deal pipeline, meeting scheduling functionality, live chat, and a reporting dashboard. Starting at $45/mo, their paid plans include simple automation, conversation routing, rep productivity performance for any team member, and more.

Email Meter is a complete email analytics suite for Outlook and Microsoft 365, and gives users immediate insight into their Outlook email analytics once you get started.

There’s no set-up process; once you have it, it immediately gets to work and gives you actionable insights into your Outlook inbox activity.

Many of the companies who have discussed their experience with Email Meter note significant decreases in response times and reductions to the amount of emails sent outside of work hours. On their website, they note 24% less emails sent & received, 30% response time improvement, 23% less likely to burn out, and a whopping 3 hours saved each week per employee.

Features:

Email Analytics

Again, repetitive section, but Email Meter’s email tracker gives you insight into pretty much every metric you could want to see.

You can even customize your dashboard with a variety of pre-made templates or, if none of those fit your needs, you can create your own entirely custom dashboard with whatever stats are relevant to you.

Team Member Inbox Sync

Another nice feature of Email Meter is the ability to connect with your team members’ inboxes and get data from all inboxes at whatever company you work with, and make changes accordingly.

This makes team collaboration a breeze simply by pooling all of your data, but it can be read separately if there is an issue specific to a single person’s inbox.

Ease of Use

When you start with Email Meter it’ll ask you a few questions, like your job role, company size, whether or not this is for personal or work use; simple questions like that.

After you’re done with that short survey, it’ll take a bit to sift through all the emails you’ve sent and you’re done. You now have access to the Email Meter dashboard, and it is incredibly simple and intuitive.

It’ll sort your inbox based on how many emails are sent and received by each email address, how long it takes you to respond on average, busiest hours, and much more. You can customize the dashboard to fit your needs, and can even export it as CSV.

Pricing: Email Meter has a free plan which gives you general email analytics and weekly/monthly reports. They do offer a 14-day free trial for their paid plans, which start at $19/mo and include custom date ranges, 2 years of email analytics, advanced filters, alerts & goals, and much more.

I think this one takes the title for the best-fitting name on this list.

EmailAnalytics is one of the best Microsoft Outlook email analytics tools on the market and it allows you to, well, see your email analytics with statistics from reply rates, emails sent, top senders/recipients, busiest hours/days, and more.

I hate to sound like a broken record, but these tools tend to have the same metrics (with some exceptions) but displayed differently.

If this sounds like I’m being negative about EmailAnalytics, I’m not doing it intentionally. It’s just a product of it being the last pick on this list and I’ve already talked about what kind of data Outlook email analytics tools gather several times already.

Features:

Email Analytics

As I said above, it’s a lot of the same statistics presented differently or with a different focus. In this case, EmailAnalytics is designed with a heavy focus on teams and collaboration, or for a manager to use to keep an eye on employee KPIs.

For example, you can see individual team members’ inboxes and get insight into how many people they interact with, what categories they fall into, average email response time, traffic by hour or day, and more.

Team Collaboration

EmailAnalytics seems to focus heavily on teams, and they make creating and managing said teams incredibly easy.

Once you’ve connected your email to EmailAnalytics, all you need to do is add your team and assign permissions/roles, then you’re done. You can now monitor and engage with all data produced by your team’s inboxes.

Honestly, I could see the team management aspect of EmailAnalytics being turned into some friendly competition, where managers can encourage faster response times or least unread emails. It’s just that well suited to a team environment, and I can see how (according to EmailAnalytics themselves) teams that use them improve response times by 42.5%.

Ease of Use

The setup processes of EmailAnalytics and Email Meter are fairly similar and are both incredibly simple. There’s no software to install for EmailAnalytics, and you can be up and running with email analytics in under 60 seconds.

Pricing: EmailAnalytics has a 14-day free trial, and their only paid plan will run you $15/mo/inbox including email tracking, response rates measurement, label/folder/category breakdowns, an SLA module, and more.