Triggered emails are an advanced email automation tactic and are one of the most potent marketing tactics for e-commerce businesses, and can save users a whole lot of time. Once you’ve set up your triggers, you can be entirely hands-off with the process, allowing users to focus their time on more important factors of their…
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Nowadays, there are too many email marketing services to keep count. Keeping track of them is hard enough, but choosing one out of dozens of email marketing platforms can be even harder. However, one name that pops up more often than others when talking about email marketing services is GetResponse. GetResponse has been around forever…
Standard marketing strategies are full of important (yet boring and repetitive) tasks that need to be done, like sending out email newsletters or posting to social media. Fortunately, there are a number of email automation tools that can help you automate at least one of the tasks I mentioned: email marketing. I’ve written about how…
Email marketing has been a powerful tool for businesses for many years. Its incredibly high return on investment (ROI) makes email marketing the most cost-effective marketing technique for businesses of all sizes. It also allows companies to reach out directly to their customers on their email list, share important information and promotions, and build a…
Email automation can be a powerful tool for businesses of all sizes, helping to streamline communications, improve engagement, and ultimately drive more sales. Using triggered emails, you can also save a lot of time you might have otherwise spent sending emails manually. However, if you’ve never worked with email automation before, it can be difficult…
EmailOctopus is a powerful, barebones email marketing platform that is absolutely perfect for individuals and small businesses looking to grow their email lists and convert incoming customers as efficiently as possible. From their drag-and-drop email editor to in-depth analytics, this review will take a deep dive (ha ha) into EmailOctopus as an smaller email marketing…
As a marketing tactic, email marketing is easily the most profitable method available. To exemplify this, for every $1 spent on email marketing, the average return is $42. That’s a 4200% ROI (return on investment). For all of its merits, however, conducting an email marketing campaign is still work, and that email campaign will require…
In this guide, I’ll go over the definition of email copywriting, including its three main components (plus one extra). Then, I’ll share seven practical tips to help you master email copywriting. What is email copywriting? Email copywriting is the act of writing the text of an email with the intent of converting new or existing…
Whether you’re a marketer, business owner, or backend developer, you know how important email marketing is. After all, the ROI for email marketing is a staggering $42 for every $1 spent. However, some email marketing services can be prohibitively expensive for people with a limited budget. So, in that case, what are the best free…
