There are quite a few factors between you sending an email and a conversion being made. First, once you’ve made your email, it has to reach the target’s inbox. The rate at which your emails are reaching their target inbox is called email deliverability, and it’s only the first step to conversion. Once your email…
Email copywriting can be a drag if you don’t have a knack for it. You don’t have to be a Hemingway or a Poe to write effective email copy, but some people just aren’t built to write marketing or sales content. I know this because I’m one of those people. Lucky for me, whenever there’s…
In this guide, I’ll go over the definition of email copywriting, including its three main components (plus one extra). Then, I’ll share seven practical tips to help you master email copywriting. What is email copywriting? Email copywriting is the act of writing the text of an email with the intent of converting new or existing…
Email marketing is a powerful tool for businesses to reach their target audience, but with the average person receiving dozens of emails a day, it can be difficult to make your message stand out in their inbox. That’s where the importance of catchy email subject lines comes in. A well-crafted subject line can make all…