What is Marketing ROI & its Importance

The Significance of Marketing ROI and Its Definition

Marketing ROI is one of the most important metrics for any business. If you are not using it, you are missing out on a lot of valuable information about your marketing efforts. By tracking the cost and return of each marketing campaign, you get a clear picture of how effective your actions are at generating leads and sales for your business.

What Is ROI?

Return on investment (ROI) is a measurement used to determine how profitable an investment or project is. It is calculated by dividing the return of an investment by its cost. In simple terms, ROI tells you how much money you have made compared to how much money was spent on something. 

Therefore, the return on an investment is how much you make or profit. It is important to note that this can be different from your revenue, which is all the money coming into your company. Profit is generally defined as income minus expenses, but sometimes it’s just called “profit.”

ROI is what you spend on things like advertising, marketing materials, and labor costs associated with making sure your product or service gets into customers’ hands (or onto their desktops). The percentage of return on investment tells you what that amount of money can earn in an investment.

marketing ROI

Why is it Important to Track ROI?

First of all, marketing itself is important. Thus, it is useful to know how well your marketing is working for you. The best way to do this is by measuring the return on investment (ROI) of your campaigns and initiatives, which will help guide decisions about where to spend money and what kinds of things are worth spending money on in the future.

Return on investment is a metric that helps you determine if an investment of time, money and other resources was worth the cost. It is a measure of how much money you are making or losing. The higher your ROI, the better off your company will be because it means that your profit margin is high and sales are increasing.

In general, it is calculated by taking the difference between revenue and costs and dividing it by your total investment. However, if you want to have more accurate results, we recommend you use a marketing ROI calculator. According to it, the final rate is based on the following data: revenue, margin or cost price, and marketing costs.

To sum it up, it’s necessary to know how much money you’ve made from your marketing efforts so that you can determine whether they are effective or not and make adjustments as needed. You may also want to compare the ROI of different campaigns in order to see which ones are working best for your company.

How To Use ROI? 

ROI is a great way to measure the success of your marketing campaign. It is better to use it in conjunction with other metrics, such as the number of visitors who came from each channel and their average session length. It will allow you to see which channels are bringing in new customers and how much value they are providing them.

Another good idea of how to use it is to measure the performance of specific marketing activities. For example, if your company is running a Facebook campaign and wants to know how effective it was, you can calculate the ROI by comparing the total revenue generated from that campaign with the cost of running it. If you have multiple campaigns running at once, this method will tell you which ones are giving you more bang for your buck (in terms of generating revenue) and which ones aren’t so great.

If there are multiple channels being used for one marketing objective (for example: emailing people about a new product), then using ROI will help decide which channel(s) should be kept or dropped from future efforts based on their relative effectiveness in reaching goals such as generating leads and closing sales.

You may also use this method when deciding what type of mix between digital and offline promotion works best for each situation – perhaps some customers prefer receiving flyers in their mailbox while others prefer seeing ads online before making purchases.


In conclusion, we can say that ROI is a very valuable metric to measure the performance of marketing activities and channels. It helps you to understand which channel or activity is bringing the most value to your business and how much it costs. You can use this information to optimize your marketing strategy by focusing on those channels or activities which give you maximum return on investment.

This article has covered the basics of marketing ROI, as well as how to calculate it. We hope it has given you some insight into how important this metric is for your business and why it’s worth paying attention to.